54 Qualified Borrowers In First 60 Days For $82 Each

Learn how we helped a nationwide lender that does DSCR, bridge, and construction loans get 54 new qualified potential borrowers 60 days for $82 per conversion using our Google Ads strategy.

Services

Paid Ads, Funnel Build Out

Timeline

December 2024 - February 2025

Platform

Google Ads

Result #1

77%

Reduction On Ad Costs

Result #2

54

New Qualified Borrowers Obtained

The Challenge

  • Getting the cost per conversion down in first 30 days

  • Identifying the configurations causing the excessive costs

  • Keep ad costs low for niche product and area

The Result

  • 77% reduction in cost per conversion in 60 days

  • 54 new qualified borrowers obtained

  • Continual cost reduction due to proper optimization

What You'll Learn

  • The importance of building omni-channel marketing campaigns.

  • Why double attribution could be killing your profit margins and how to fix tracking issues.

  • How to capitalize on your customer base more effectively than ever before.

  • How to introduce massive offer scarcity without annoying your customers

Introduction

The client had come to us to look for an alternative lead generation source. When they began their campaign with us the cost was $357 per conversion. After negative keyword research and build out, the cost per conversion rapidly decreased without resetting the 5 day countdown that Google requires when making any major optimizations.

Planning

We implemented a strategy to efficiently surface borrowers in the 39 states the client is lending in. We ensured location targeting was set to “presence only,” disabled the search and display network for this search-only campaign, and set the initial campaign goal to “website traffic” for the first month (month 2 will be a leads objective, once quality conversion data comes in from month 1). Additionally, we conducted thorough keyword/negative research and implemented a phrase match keyword/negative keyword list to start with.

Tracking

The most accurate way to track form submissions is through a ‘thank you’ page conversion action. Implementing this method was a key factor in the campaign’s success during the first month. We will implement UTM tracking once we have more conversion data.

Conclusion

The client is happy with the results, and we’re steadily lowering the cost per conversion while maintaining a flow of qualified borrowers. Ongoing optimization ensures sustainable scaling and profitable campaigns. Precise setup and accurate conversion tracking—including UTM parameters—are essential to avoid wasted spend and gain deeper insights for future improvements.

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FAQ's

Frequently Asked Questions

Do you guarantee your results?

Yes we guarantee our results or your money back. As long as you follow our steps and implementation our system is proven.

How can I see where my money is being spent?

Yes, we have a client portal with a dashboard to show you which ads campaigns are running along with the performance numbers correlating to those campaigns.

Do you offer a discount with long term contracts?

Yes, we waive the setup fee if you sign up for a 12+ month contract. If you opt for monthly we charge a setup fee.

What are the expected results from running ads?

While we can't say how well your ads will perform compared to other competitors, we can say that they will give you a very good ROI. Usually (depending on the market and services/products you are advertising for) we can expect a 3-5X ROI. Over time the ROI improves with constant optimization.

If I have to choose which service to start first, which service will give me results fastest?

We always recommend you go with Google Ads first as it is the most intent-driven advertising. This means prospective clients are searching for specific things and are usually sooner to transact.

Do I need a sales team to start?

Yes, it is imperative to have a good sales team and process to make sure that you have success with our system. We do offer a Lead Concierge Service which will quality leads for you as well. However if you don't have either, we cannot work together unless one of the two options is being implemented.

If I don't have a CRM or LOS, which do you recommend?

For LOS (loan origination software) we recommend LendingWise. For a CRM we have a pre-built one that we provide for our clients for $299 per month with pre-built and customizable features that fit your business.

When will I start to see results?

While every campaign and client is different, we usually have a ramp-up period of about 30 days to start seeing some great results. Sometimes this happens sooner, but we prefer to under-promise and over deliver.